Innovative Endurance Formulas + Totally New Women’s Line to be Launched at Mr. Olympia, Las Vegas, Nevada, Sept 18 to 21.
For Immediate Release:
Sept. 12. 2014, Vancouver – MMUSA announced today that it will unveil the most radical rebranding of its products in the company’s 20 year history. Two years have gone into the dramatic packaging makeover – the result of extensive research and an exhaustive design competition. The rebranding initiative will be supported by a new website scheduled to go live in mid Sept. MMUSA has also announced a major strategic distribution initiative:
Dr. Amir Zeibak, MMUSA Founder + CEO issued this statement on Sept. 6, 2014:
We have worked hard to expand the success that our products enjoy worldwide. Recently, we have had to deal with inconsistencies in our product pricing. This has occurred as a result of our wide global distribution channels. In order to ensure fairness and consistency in what MMUSA athletes everywhere pay for our products, we will, after Oct. 1st 2014, be discontinuing our relationship with any enterprise whose business premise is low ball discounting. Our products are not commodities like beans or potatoes – to be sold at the lowest price as some store’s loss leader. Neither will localhost:8888/mmusanewpromise on formula or ingredient quality to meet some online discounter’s arbitrary price point levels. Our customers deserve the best. And our best includes price integrity and consistency across all markets, in all distribution channels. These are the same qualities we build into all our products. We are pleased to continue our relationship with professional resellers who offer a positive, high quality customer experience, such as Amazon.com. We invite other distributors in any market, anywhere in the world, who share our values to join us in future, profitable partnerships.
MMUSA’s extensive new product line up expands the 20-year-old company’s commitment to endurance sports, women’s fitness, weight loss and anti-aging. The company was originally founded in 1995 to bring soluble liquid creatine serums primarily to muscle builders. MMUSA has always designed each product to be the optimal formulation to achieve specific performance parameters. To ensure the best possible user outcome. This is opposite the common practice of most supplement makers. Who formulate products for a low price point- making whatever compromises in ingredient quality and proportion are necessary in order to produce a product that may be sold at a cheap price but still yield a high profit margin.
For more information contact Dr. Amir Zeibak directly