MMUSA scores major hit at Mr. Olympia. International distributors applaud new formulas and packaging rebrand dazzles thousands.
Innovative Endurance Products + Totally New Women’s Line Launched-
Mr. Olympia Hit Confirms MMUSA As Authentic International Brand
For Immediate Release:
Sept. 12. 2014, Seattle, Washington – MMUSA premiere of its new look packaging and extended product range is an unqualified success. The unveiling showcased the most radical rebranding in the company’s 20 year history. Two years on the drawing boards has produced a futuristic packaging upgrade – the result of extensive research and exhaustive design development. MMUSA has exhibited at Mr. Olympia for 20 years. It was here that MMUSA began to build momentum in 1995. And chose Mr. Olympia to make the major announcement. The company’s rebranding initiative was driven by a vastly extended product range – including advanced endurance formulas and a totally re-vamped women’s line. A re-tooled website will support the 50+ products, grouped in six distinct categories – of which muscle building in one. MMUSA also announced a major strategic distribution initiative that will benefit international distributors.
Dr. Amir Zeibak, MMUSA Founder + CEO commented; “This show is a great opportunity for us to see our customers and hear feedback about what they want us to offer. The market is very receptive to what we are doing now. We’re in front of the curve in this industry –probably at least 5 years ahead. We know that bodybuilding is hot. But we also wanted to lead the way into endurance. We got a lot of high fives from our friends in Brazil, Mexico and Argentina. As well as significant interest from the Middle East, especially the Gulf area. I’m pleased to announce that we will open an office in Dubai next month to serve Arabic clients and be close to their needs.
The company also announced a major policy change in its global distribution practice. After Oct. 1st 2014, MMUSA will discontinue its relationship with any enterprise whose business model is low ball discounting. “Compromising on formula or ingredient quality to meet an online discounter’s arbitrary price point levels is incompatible with our commitment to our customers;” a company spokesman said.
MMUSA will be an impactful presence in several upcoming shows in Italy, France, the UK and Dubai.
There will be a lot of surprises in 2015 from us; concluded Dr. Zeibak.